What is the value of play to promoting children's all round learning Essay

What is the value of play to promoting children's all round learning and development - Essay Example Playing involves a great deal of things. It could be playing with fellow children, playing with toys, a child playing by themselves and or playing with adults like a parent or teacher. Playing is done a lot when a person is young and the games played go with stages i.e. as the child grows older the type of play changes with each stage that the child is growing, these stages of playing expose a child to new possibilities and experiences. Since Child play is a universal subject, many scholars have addressed the issue of play and have developed theories on the subject. Pioneers in childhood and also modern day scholars have also widely discussed the subject and reiterated on its importance in learning and development. Governments have also made sure that play has been incorporated in the school curriculum. It will also be important to look at how the international perspective on child play has influenced various legislations to be incorporated into the education curriculum. It will also be important to look at the very crucial role that adults play (Burton 2002). In recent years people have become busy and operating on tighter schedules. Children have not been spared and more academic expectations are being demanded from them. It is for this case that play has been included in the curriculum to provide children with an outlet. Play is an extra curricular activity that helps learners, especially young children, to release stress and anxiety that comes from a society that is currently demanding too much from them. Apart from this, play helps mostly in the development of a child both mentally and physically and also in many ways that help that child to learn. In development, play helps a child to become physically strong or fit, up until the child is able to crawl, playing ensures that the child develops a strong physique. It also acts as a form of much required exercises, games like running

Good vs Evil in King Lear Essay Example for Free

Good vs Evil in King Lear Essay Life will always bestow us with choices which we must wisely choose either a moral or immoral response to. Shakespeare exemplifies goodness and wickedness in King Lear. The play presents a powerful manifestation of loyalty, specifically through the characters Kent, Edgar, and Cordelia. Kent’s unrestricted loyalty to Lear remains stable throughout the play. He recognizes Lear’s tragic flaw and remains faithful, even after being banished. His reliability is further divulged when he attacks Oswald, Goneril’s loyal servant. Kent’s defensive actions result in him being placed in the stocks. This sacrifice adds to his loyal attitude of pursuing the King’s well-being and safety. Oswald is loyal to Goneril, and acts well as a contrasting character to Kent. They both share the attribute of loyalty; however Oswald’s loyalty is based on immoral decisions, while Kent’s is not. Following Lear’s death, Kent foreshadows that he too will pass on, reuniting himself with Lear. Furthermore, Edgar is betrayed by his evil, manipulative brother, and he is forced to disappear. Edgar’s goodness is displayed when he treats Gluocester with kindness, regardless of his father’s misjudgment. In addition, Edgar gives his father strength by saving his life making him believe a deity has saved him from jumping off a cliff. This renaissance causes Gluocester to think and act more wisely in future endeavors. Edgar and Kent’s morality and loyalty are not affected by their mistreatment provided by their superiors, which ultimately verifies them as accurate symbols of good. Cordelia is an exemplar for true virtue in her acts of forgiveness and loyalty towards her father. Lear, distressed by his beloved daughter’s response of â€Å"nothing† to his love test, banishes Cordelia and denies her any land and power. Lear turning his back on Cordelia foretells destruction, since she is one of the only people in Lear’s life that is loyal and express’s genuine feelings towards him. Furthermore, she foreshadows her death by returning to the kingdom to the aid of her father. She understands the dangers of returning, but despite these dangers she continues to emanate loyalty. Shakespeare delivers the existence of suffering through the presence of good and evil. Through Kent, Edgar, and Cordelia, Shakespeare has made it apparent that evil is unavoidable, yet virtue, loyalty, and forgiveness is rooted to everyone. It takes certain individuals to have the courage and power to be able to express these moral characteristics.

Theme Analysis of Fahrenheit 451 :: Fahrenheit 451 Essays

Theme Analysis of Fahrenheit 451    The theme of Ray Bradbury's Fahrenheit 451 can be viewed from several different angles.   First and foremost, Bradbury's novel gives an anti-censorship message.   Bradbury understood censorship to be a natural outcropping of an overly tolerant society.   Once one group objects to something someone has written, that book is modified and censorship begins. Soon, another minority group objects to something else in the book, and it is again edited until eventually the book is banned altogether.   In Bradbury's novel, society has evolved to such an extreme that all literature is illegal to possess.   No longer can books be read, not only because they might offend someone, but because books raise questions that often lead to revolutions and even anarchy.   The intellectual thinking that arises from reading books can often be dangerous, and the government doesn't want to put up with this danger.   Yet this philosophy, according to Bradbury, completely ignores the benefits of k nowledge.   Yes, knowledge can cause disharmony, but in many ways, knowledge of the past, which is recorded in books, can prevent man from making similar mistakes in the present and future.    The society envisioned by Bradbury in Fahrenheit 451 is often compared to Huxley's Brave New World.   Though both works definitely have an anti-government theme, this is not the core idea of Bradbury's novel.   As Beatty explains in part one, government control of people's lives was not a conspiracy of dictators or tyrants, but a consensus of everyday people. People are weak-minded; they don't want to think for themselves and solve the troubling problems of the world.   It is far easier to live a life of seclusion and illusion-a life where the television is reality.   Yet more importantly, Fahrenheit 451 is an anti-apathy and anti-dependence and anti-television message.   People in the novel are afraid-afraid of themselves.   They fear the thought of knowing, which leads them to depend of others (government) to think for them.   Since they aren't thinking, they need something to occupy their time.   This is where television comes in.   A whole host of problems arise from television: violence, depression and even suicide.

A Language of Learning

Step 1: Have students login in to achieve 3000 Step 2: Have students find the article A Language of Learning. It should be one of the options on their main screen. If it is not there, have the student search the title and it should pop up. Step 3: Give the students 3 – 5 minutes to read and answer the before reading poll on their Chromebook. -4762544450Before reading pollIn parts of Africa, kids speak one language at home, but they are taught using another language at school.  What do you think?Kids should be taught in school using the same language they speak at home. Agree? Disagree? Explain why you voted the way you did. 0Before reading pollIn parts of Africa, kids speak one language at home, but they are taught using another language at school.  What do you think?Kids should be taught in school using the same language they speak at home.Agree? Disagree? Explain why you voted the way you did. Step 4: Have a quick 3 – 5 minute class discussion about the poll question. Also explain the main idea chart to the students and inform them to fill out the chart as they are reading the article. 476250054800500 Step 5: Have students read the article. Once students have read the article make sure that they have answered the multiple choice questions located in the â€Å"activity† tab. The students' first responses are what Achieve 3000 will use to determine if their reading level is improving. ** As students are answering the multiple choice questions, have them click the button. This will allow them to look at the article at the same time as answering the questions. It will place both side by side. Step 6: Have a quick 3-5 minute class discussion and see if the students' opinion to the before reading poll changed. If so, why did it change? Step 7: With the remaining time have the students choose articles of their choice to complete. Step 8: With their selected article have the students complete the same process as before all on their own. Students should briefly answer the pre-reading question, read the article while filling out their main idea chart, and then answer their multiple choice questions.

Jazz and Poetry Essay

There are many different types of music in the world, and each one is different because of certain characteristics that help to make that genre stand apart from all the others. One of these genres is Jazz. Jazz is a type of music that was created mainly by black Americans during the early twentieth century, and is a combination of American and African tribal music. There are many different characteristics that set Jazz apart from every other kind of music, but there are three main distinctions; the first is its particular combination of rhythm, melody and harmony, second is the subtle differences that make every Jazz player almost instantly recognizable and finally is the way that Jazz players interact and react with their surroundings, they do not simply play a designated set of notes. The first characteristic that helps to make Jazz so different from other genres of music is the rhythm, melody and harmony. Not only do these apply to the music of the Jazz era though, these same rhythms can be found in some of the poetry of that time. One of the poems that demonstrates a particular rhyme is T.S. Eliot’s â€Å"The Love Song of J. Alfred Prufrock.† In this Eliot does not stick to a common rhyme scheme like some of the more simple poems. He does use end-rhyme, but it does not alternate for every line, sometimes there are two or three lines that have no rhyme between two lines that do. It is because of this unorthodox rhyme scheme that his poem relates to the seemingly random rhythms of Jazz music. Another poem that shows harmony similar to that of Jazz is â€Å"The Tropics in New York† by Claude McKay. In this he uses a simple end-rhyme scheme, and alternates with each line. But the way he has written the poem it seems to flow endlessly, not causing the mind to drift or to become confused. These are only two out of the thousands of poems that display the first characteristic of Jazz music. The next attribute of Jazz music is the subtle differences that musicians would put in that would make each player distinguishable from the next. One poet who demonstrated this quality greatly was Langston Hughes. Hughes was one of the most prolific and successful African-American poets of the 1920’s. In each one of his poems he would display his great pride for his heritage, as well as his displeasure with the oppression he witnessed. One of his poems that greatly illustrates this quality is â€Å"Refugee in America†.  In this poem he speaks of â€Å"sweet and wonderful words like Freedom†, and how he thinks about it every day. He goes on to say that there are words like Liberty that nearly make him cry. This shows his great resentment of the oppression of his race. Another one of his poems that shows his strong pride for his heritage is â€Å"The Negro Speaks of Rivers†. In this poem Hughes illustrates how his race has been around for thousands of years and has known rivers all across the globe. By this he is stating that his race has been everywhere and will continue to last, just as the rivers of the world. But that is not the last trait that spans across both the music and literature of that era. The final Jazz characteristic which can be found in literature from that time period is the way that the musicians would flow almost randomly throughout the music, reacting to the audience, as well as their band mates, and not simply playing a single, designated set of notes. One of the first examples that comes to mind is William Carlos Williams’ â€Å"The Great Figure†. This poem seems to make almost no sense, and have no reason for being written. It is the simple story of a fire truck going through the city on a rainy day. There were not too many styles of music, or literature, which produced poems as seemingly random, yet meaningful as the Jazz era. Another example of this is by the poet Hilda Doolittle, who is actually said to be the creator of the Imagist style of poetry. In Doolittle’s poem â€Å"Heat† she speaks of a wind that is coming through to cool down the heat. She says that the fruit will not all in thick air, and that the wind will cut the fruit down in its path. Like previously stated, the combination of rhythm and melody, the ability to distinguish between Jazz musicians and the seemingly random flow of music are only three attributes of Jazz. These is an entire list of things that can be said about Jazz that sets it apart from all other genres of music. But these three characteristic go to show how the Jazz music of the early twentieth century was very similar to the poetry and literature of that era.

Land registration act 1925 and its influence.

Land registration act 1925 and its influence. Method of legal transferring of land went through significant changes after the land registration act 1925 which came in to effect since 1 January 1926. According s1 of the act only two ways are possible in transferring ownership. The first is commonly known as freehold ( legally known as fee simple absolute) and the second is leasehold ( legally seen as ownership over a period of time). This change made it impossible to make other forms of transferring ownership of land except transfer behind a trust. All other forms like life estate, fee tail etc...becomes illegal.However it made possible to create interests like easement, rent charge, legal mortgage rights of entry etc..s1 of the property legislation from its introduction has reduced the number of estate in land which are capable of being conveyed or created at law. By introducing these restrictions conveyance process became simpler.In this tutorial, I will be concentrating on land charges act 1925 and land registration act 1925 a nd their influence.ENVY, MaltaThe third form which is ownership created behind a trust had the opportunity of transferring property by method of over reaching. This method not only protects the prospective purchaser but also beneficiary having the having a trustee on behalf of the settler. This helped to transfer a property after a period of time due to social requirements in the form of will etc... it is better to note here in legal terms the person who makes the will is known as settler if he/she is alive otherwise testator.The land registration act aimed radically to change the way in which persons prove that they own land by establishing a register from which information about ownership of the land and many proprietary interests that affect it can be obtained. All unregistered tittles will at...

Joes Monologue From Great Expectations

Joe's Monologue From Great Expectations The novel Great Expectations by Charles Dickens is filled with memorable characters from all sorts of economic classes. Joe Gargery is a blacksmith and the brother-in-law of the novels main character, Pip. Pips life begins humbly, but due to some amazing circumstances, he acquires a fortune from a mysterious benefactor. Pips young life changes from that of an apprentice blacksmith to a gentleman, one who can afford to idly spend his time (and money) in Londons high society. Context of Joes Monologue In the monologue below, Joe has just paid a brief visit to see Pip in London. However, he plans to return to the country because the city life and its social complications do not suit him. In his touching farewell speech, he shows a keen self-awareness and an understanding of societys expectations. Although this monologue is taken from the actual novel, there have been many stage adaptations of ​Great Expectations. The following speech is ideal for actors playing an age range between early 30s and late 50s. Joe Gargerys Monologue From Great Expectations Pip, dear old chap, life is made of ever so many partings welded together, as I may say, and one mans a blacksmith, and ones a whitesmith, and ones a goldsmith, and ones a coppersmith. Diwisions among such must come, and must be met as they come. If theres been any fault at all to-day, its mine. You and me is not two figures to be together in London; nor yet anywheres else but what is private, and beknown, and understood among friends. It aint that I am proud, but that I want to be right, as you shall never see me no more in these clothes. Im wrong in these clothes. Im wrong out of the forge, the kitchen, or off th meshes. You wont find half so much fault in me if you think of me in my forge dress, with my hammer in my hand, or even my pipe. You wont find half so much fault in me if, supposing as you should ever wish to see me, you come and put your head in at the forge window and see Joe the blacksmith, there, at the old anvil, in the old burnt apron, sticking to the old work. Im aw ful dull, but I hope Ive beat out something nigh the rights of this at last. And so GOD bless you, dear old Pip, old chap, GOD bless you!

Free sample - A Strategic Plan for Launching BMW 3 Series in USA and UK. translation missing

A Strategic Plan for Launching BMW 3 Series in USA and UK. A Strategic Plan for Launching BMW 3 Series in USA and UKIntroduction The term international business management strategy has its own significance in the techno-savvy world of today. It is the process of establishing the empire of business by a series of strategies viz. executing the business concept, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. We can analyse the situation by strategically approach to the launch of BMW 3 series vehicles. We know Product Diversification and Customer Care are strategic tools employed by present day business to efficiently integrate suppliers, manufacturers, warehouses, and customers so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time to cut down costs while satisfying service-level requirements .In the past, Product Diversification and Customer Care gained momentum and received due attention from practitioners and researchers. It has become present day managerial competitive weapon for improving performance in the field.   Background International strategic management also results in more exports to and imports from other countries, often called offshore sales and imports. Offshore sales and purchases by U.S. manu ­facturers have increased to 14 percent of total sales and 10 percent of total pur ­chases. The volume of corporate voice, data, and teleconferencing traffic between countries is growing at an annual rate of 15 to 20 percent- about double the corpo ­rate domestic rate- indicating how businesses are increasingly bridging national boundaries. International strategic management is also widespread area today. Banking, law, information services, airlines, education, consulting, and restaurant services-are particularly active globally. Here we can see the automobile giant is going to launch their latest 3 series vehicles in USA and in UK. Born in Germany, BMW was always a passion to the automobile lovers from the beginning itself. Today, we can see the automobile fan is still deployed behind the brand name simply because of its elegant style, beauty and power. Philip Sadler –(2003) Aim of the study BMW is the automobile giant having its presence in every part of the world. The product diversification always enables the company the market leader of the sector without any challenges. Here BMW wants to put their business mark in USA and UK by its latest version BMW 3 series as a part of diversification in the business. The plan BMW intends to ensure its monopoly across the whole world by their corporate strategic management. So as a first and prime step they want to organise a good campaign to make the event more noticeable there in the new country. They wish to make it reorganised their marketing presence within a short time period. BMW Based in Germany, the BMW (Bayerische Motoren Werke, AG) chain stretches across the globe. Automobile and engine manufacturing company started their chase in 1916. With profit margins so small, they were continually looking for ways to reduce costs and utilize facilities efficiently in the initial period.. Now the automobile giant has its own mark in the global automobile scenario.    Country  Make  Cars (2006)  Cars (2008)  Models  Germany  BMW  905,057  901,898  Others  United Kingdom  Mini  187,454  235,019  All Minis  Ã‚   Rolls-Royce  67  1,417  All Rolls-Royce  Austria  BMW  114,306  82,863  BMW X3  USA  BMW  105,172  170,741  BMW X5, X6  South Africa  BMW  54,782  47,980  BMW   Total  Ã‚   1,366,838  1,439,918  Ã‚   Presence in the UK Unlike all other countries, UK has become the most number of users of the brand. The figure 187,454 stretches out a great deal from all others. It is in fact shows the appreciation and recognition of the brand among the public. But by using the innovative models the company is very effectively sustain the leadership in the sector. BMW in the USA Even if the figures are the average, the brand has ts own influence in USA market. The figure 105172 shows its presence is one among the first five in the automobile industry. In fact BMW is accelerating to come to the driver’s seat within a short span of time. A clear but brief background of the two markets, with a justification of their selection BMW, however, recently decided to focus its competitive positioning on enhancing the consumer's feel satisfaction experience by its latest 3 series.   Their target market is the upscale families and business men, who have the following shopping priorities: 1.  Ã‚   Luxurious. The facility is in fact a mark of self esteem and proud, with these items well displayed and good access. 2.   Availability. The selection of items is broad, and the customer has several choices for any one item. 3.  Ã‚   Timely Service. The show room is open at convenient times, and customers do not have to wait in long checkout lines. The Need for Strategic Planning Strategies of one’s own will not make any firm fast growth oriented. Organisation structure and systems also play significant roles in turning a strategy successful Philip Sadler –(2003) . In fact, that is the pivotal part of marketing aspect. For instance, in a rigid, bureaucratic organisation where everything is done based on written orders, strategies sensitive to time will not work. Control systems should also be tuned to implement the strategy. For instance, the success and growth of a restaurant operating in a highly competitive environment depends on the quality of items, lead time and attitude and behaviour towards customers, often more than on price. In such places, ordering and delivering systems have to be closely monitored to ensure competitiveness and resultant growth opportunities, and to have a sustainable growth. Connor, Dick Davidson, Jeffrey(1990). How does BMW influence the potential customers in the market?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As in management, these strategies are formulated and implemented by BMW, which want to grow in the entirely different market. Such firms have to maintain sustainable competitive advantage by delivering superior value to the customer. But as a genuine consultant do have my own suggestions. Although it is difficult for any firm to be an ideal growth business, it is worth attempting to reach that ideal. Some of the important characteristics of an ideal growth business are given below. 1.  Ã‚  Ã‚  Ã‚  Ã‚   A near monopoly that can dominate a market because of patents 2.  Ã‚  Ã‚  Ã‚  Ã‚   A business where the rate of growth in profits is far higher than the rate of growth in sales 3.  Ã‚  Ã‚  Ã‚  Ã‚   And the business which can grow independently in the economic cycle 4.  Ã‚  Ã‚  Ã‚  Ã‚   A business that has a constantly high rate of inquiries and new repeatedorders 5.  Ã‚  Ã‚  Ã‚  Ã‚   A business that is dependent on management talent. Peter Block says money value has to be there when a consultant deal with such a problem. Positioning map    As BMW has its own mark in both UK and in the USA, company need not struggle to formulate innovative strategies, but they have to convince the customers their unique perceived quality and price positioning. As BMW is high end quality oriented product, there are privileged retailers and customers to take it this new 3 series as their own product. Unlike the main streamers, the product 3 series top level quality product has its unique comfort, luxury which provides the customers a kind of self esteem. The international business strategies for the two countries- the USA and the UK The major challenge before the firm is to align the store with the new competitive priorities established for the chain. An area he has identified as a particular concern is the scheduling of consumers. Maintaining a high level of performance requires more stocking personnel to keep the stock orderly on the shelves and the aisles clear and swept. To make a profit in a low-margin business environment, he has to control costs so that prices remain competitive. The trick is to develop a work schedule for the per ­sonnel that satisfies competitive requirements, conforms to a reasonable set of work policies, and utilizes the person-net efficiently to minimize labour costs. Charles W. L. Hill   ,( 2010). Unlike all other countries, UK has become the most number of users of the brand. The figure 187,454 stretches out a great deal from all others. It is in fact shows the appreciation and recognition of the brand among the public. As far as the USA is concerned, even if the figures of the existing BMW users are the average, the brand has its own influence in market. The figure 105172 shows its presence is one among the first five in the automobile industry. In fact BMW is accelerating to come to the driver’s seat within a short span of time. By using the innovative models the company is very effectively sustain the leadership in the sector and moreover the new product does not have any major challenge from any other opponents or other similar factors as the strategy can cover them with the present market identity in both these countries.    SWOPT ANALYSIS In BMW, we have seen, and as we would like to see it in its operations more conspicuously over the time. It seems that it has not achieved a great deal. Starting with an excellent strategy, its turnover is a performance tool par excellence. However, it appears that much more can be achieved with the kind of resources which BMW has. The following factors are evident when we analyse the firm with a SWOPT analysis.(Strength, Weakness, Opportunities, Problems and Threats) analysis and as comments are as under: Strengths An excellent team of professionals The very name BMW signifies the impersonality attached to any single individual's name or family. Scope, thus, exists to work for the company rather than to glorify the name of a family.  Ã‚   A manufacturing base in terms of office space, equipment and machinery. A well nourished existing customer base of the company. Good contacts with business world. Self generated export business and hence firsthand knowledge of the buyers and the markets. A very close and harmonious social relationship among partners is seen. It is an indicative of a similar social status of all the partners. Presence of both domestic and export markets in  Ã‚   BMW Market mix enables knowledge of both the markets, but it can be turn to a plus by looking back on the commitment they have shown in the past.   Product associated has a tremendous growth potential, both in international and domestic markets. Weakness   Size: BMW has to grow big and utilise fully the entrepreneurial talents available to it. The present size is not optimum and this is leading to under-utilisation of the time of the directors. The whole Woking of it has to be reorganized to utilise the 'human resources’ available to it. Product Portfolio: Though so far has been able to generate sales from onlytwo lines, but the lines have very narrow product-market scope and could prove vulnerable in the long term. A balanced portfolio could be one which would enable BMW to generate sufficient funds to achieve its growth and the present objectives.   Lack of 'systems' appears to be another weakness of BMW. Today, whatever information (mainly financial) is generated appears to be an end in itself. LIMITATIONS: The product launch relies only on a target group and hence the area where the company is not concentrate or to the remote area will be out of focus as a result of boost in the strategy management can happen. There should be a market research well before the launch which can emphasise the region where the strategies are concentrated more and that could be conducted in various levels or areas. And also it would have been better for the study if it could be conducted in a wide level. Conclusion We can understand the systematic approach of the company will make a mark in the market from the very beginning itself. We know Product Diversification and Customer Care are strategic tools employed by present day business to efficiently integrate suppliers, manufacturers, warehouses, and customers so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time to cut down costs while satisfying service-level requirements .The company BMW can execute the strategies well, and they will become a top notch firm within a short span of time there in both locations.

Internet Strategies Essay Example | Topics and Well Written Essays - 500 words

Internet Strategies - Essay Example Drawing upon this idea, Treese and Stewart (1998) assert that the internet offers two key sources of value – the ability to transform customer relationship and the ability to displace traditional sources of business value. They suggest four key competitive internet-marketing strategies – the Channel Master, Customer Magnet, Value Chain Pirate, and the Digital Distributor. Channel Master strategy opens up new channels to the customers on the internet. It facilitates better customer service including delivery of products. The customers are directly connected to the companies offering the products and the services. Amazon.com is an example of how a virtual storefront is available to the buyers (Webonomics). Customers have the flexibility to choose the hours of business. Ghosh emphasizes that companies can master their internet channels by providing the same level of service as they would in person. This strategy helps the customer to track the status of delivery too. The Customer Magnet helps the companies to focus on a specific type of product or service. They then become dominant players in the field, have controlling access to customers and define the business rules. Customers are attracted through meeting knowledge needs and then a virtual community is formed of the people who share similar interests. Tripod has used this strategy and is able to provide online sales to its customers. The Value Chain Pirate on the other hand, is very useful in eliminating the intermediaries or the cybermediaries or the existing distributor chain. It helps fight competition. The costs are lowered because the agents’ remuneration can be done away with. The travel trade benefits immensely as most airlines have reduced their agents’ commissions. As Ghosh states, in pirating its value chain, publishers can bypass retailers or distributors

IMC Report for Tourism in Gold Coast City in Australia Assignment

IMC Report for Tourism in Gold Coast City in Australia - Assignment Example The intention of this study is the tourism industry as one of the world’s largest and fastest growing industries. The industry is growing fast courtesy of globalization and advanced technology among other factors. The Australian tourism is therefore party of the world’s larger tourism industry that is rapidly growing. The industry contributes a large portion to the Australian economy. For instance, the inbound tourism industry that involves traveling and staying in places outside their usual environment plays a vital role in the Australian economy. The industry contributes to the Australian economy through various ways such as provision of employment and tourism revenues among other ways. Various tourist attractions in Australia are distributed in various states and cities. The Gold Coast City is one of the major cities of Australia that has numerous tourist attractions and hosts many tourists throughout the year. The city is located in Queensland. The population of the city was approximated at 540,000 people in 2010 making the second populous city in State. The city is well known for its tourist attractions such as the sub tropical climate that is characterized by sunny conditions that attract tourists. Other tourist attractions include attractive beaches that are used for surfing, canal and waterway system, nightlife and the rainforest that is close to the hinterland. These tourist attractions are important in attracting tourists from both within Australia and outside Australia to the City. The revenue from tourism is important for the State Economy and the larger Australian GDP. (Tourism Forecasting Committee, 2006). In spite of the revenue collected from tourist attractions found in the Gold Coast City, the attractions are not well exploited in order to reap maximum benefits. This report examines the integrated Marketing Communication strategies that could be used to maximize the benefits from tourism in the Gold Coast City of Australia. The r eport outlines the IMC strategies and marketing strategies that could sell tourism to a new domestic target market, given that it is the highest tourism revenue earner for the city and the country. 2.0 The Australian Tourism Industry The tourism industry in Australia has been growing over time. According to Instinct and Reason (2006), the number of tourists fell by 1% in 2003. However, the number increased in 2004 to 4.77 and in to 5.45 in 2008. The Australian tourism industry grew in 2009

Pyschology Cast study assignment Essay Example | Topics and Well Written Essays - 1500 words

Pyschology Cast study assignment - Essay Example (Plante, 2005: 63). They believe in themselves, but their perception of their own self image is also affected by the feedback from others. In Steven’s case, his father’s constant criticism and ridicule in childhood, coupled with a lack of the father’s love, time, care and support may have threatened Steven’s image of himself as a strong person and a real â€Å"male†, thereby affecting his self esteem. In effect, his father’s behavior was tantamount to rejection of Steve, especially when he failed to sympathize with Steve when he was bullied, further eroding Steve’s self image as a male through a failure to identify with the only male he knew as a child. This has only been compounded by his mother’s attitude to him. Abnormal behavior may arise when the spectrum of basic needs that an individual has, such as air, water, food, love, belonging and self actualization, are not satisfied. (Simson and Strauss, 2003: 178). Steven’s mother was too affectionate to her son, so when she abruptly refused to let Steve into her bed, it appears likely that the boy would have perceived this also as a rejection. The causal act leading to the rejection was his masturbation, but he is unable to control this, thus placing him in a position where masturbation in the presence of a real woman appears wrong – leading to feelings of anxiety and guilt, with an impairment in his sexual function, as evidenced in his failure to perform with his girlfriend. Steven’s anger at his mother for ‘rejecting’ him is expressed in his anger against women, and the only time he is able to allow his sexuality to thrive without associat ed feelings of guilt, is when he sees celluloid women being hurt and violated because this makes him feel powerful. The feelings of depression Steven has been suffering from can thus be attributed to the conflict between his self worth and the reality of his parents’ ‘rejection’, which has produced feelings of anxiety and

Critical Action Learning Essay Example | Topics and Well Written Essays - 2500 words

Critical Action Learning - Essay Example In this paper, I will discuss the process of critical action learning to achieve enhanced understanding and potential resolution of the work based problem with strong focus on ethical issues and morality. The paper shows how critical action learning has been applied to enhance CSR in my organization. Key words: action, critical, ethical and learning Introduction In week one, I discussed the problem that our organization was facing in the implementation and practicing of the social responsibility. There was apathy in the employee participation on the issues that concerned corporate social responsibility. As a middle management manager, I was tasked with ensuring that corporate social responsibility was enhanced in our organization and that we could increase employee retention through the practices of CSR (Cox, Geotte, & Young, 2005). The following paper provides how action learning was used in our organization to address the issues relating to organizational management in relation to the top management, middle management and employees. The corporate social responsibility was the major issue discussed in the paper. ... al responsibility in a business organization is the process of social responsibility, policies, programs and observable outcomes in relation to the businesses social relationship. The CSR can lead to increased reputation for the business. The corporate social responsibility therefore implies to the social behavior of business towards it stakeholders (Heal, 2008). The stakeholders in this case refer to the community members. Companies that are socially responsible in making profits also contribute to some aspects of giving back to the community in the spheres of social development. According to Heal (2008), the corporate social responsibility is the concept in which companies integrate social and environmental concerns in the organizations’ operations and in their interactions with the community on voluntary basis. Our company needed to ensure the CSR was supported by all employees, as this could steer our company image forward, which translates to trust and more business. Acti on learning was incorporated to enhance the understanding and acceptance of the CSR in our organization (Ferrell & Ferrell, 2012). Action learning is an educational process in which people in an organization work together by tackling the problems affecting their organization and reflecting on their actions (Masquardit, 2004). In action learning, the learners acquire the understanding of the required ethics and practices through actions they engage in rather than being instructed. The results achieved in the daily actions serve as the motivations for increased participation. According to Masquardit (2004), action learning is a major factor in developing competence among individuals and teams in the problem solving and in the process of making decision in an organization. In my case of enhancing

Drug Allergy Essay Example | Topics and Well Written Essays - 500 words

Drug Allergy - Essay Example tion, the patient developed signs of a re-infection with new right lower lobe infiltrate and the fever did not resolve despite empiric antibiotic therapy for 48 hours on the same antibiotics. Ans to Q1: After 4 days of discontinuation of the antibiotics, the patient became tachypnoeic with a rise in the neutrophil count and a fever of 102 degrees Fahrenheit and appearance of a pulmonary infiltrate. It is clear that the initial therapeutic course was uneventful. Although the patient has a history of childhood penicillin allergy, no penicillin drug was utilized at this illness, and therefore, it can be taken for granted that there was no previous exposure at this illness, and it has appeared following several treatment days. These allergic drug reactions usually subside after discontinuation of the drug. The only point against this diagnosis is absence of peripheral blood eosinophilia (Van Arsdel, Jr., 1982). This reaction can be classified as unpredictable reaction since it is evident that this happened in a dose-independent fashion without any relation to the pharmacological action of these agents. This could be one of the three, idiosyncratic reactions, allergic reactio ns, or pseudoallergic reactions. Thus following discontinuation of the drugs, there is a possibility of development of development of drug specific IgE antibodies which night have been responsible for nonspecific mast cell release. However, in this patient, as it looks like it is a drug fever with organ specific reactions that may indicate a multifactorial origin. Due to this allergic reaction, the patient developed pneumonitis, and there is immense possibility that the renal failure that continued is actually enhancement of baseline renal failure on which renal reactions of drug allergy had been superimposed. Most probably these drugs could have produced univalent chemical compounds as a result of phase I reactions, and these might have been activated to trigger the immune response with

Sx-wk11 Essay Example | Topics and Well Written Essays - 500 words

Sx-wk11 - Essay Example EFT has nine steps that couples are led through and each one builds upon the other. There needs to be more multicultural research in this area to find out how EFT will work with a variety of couples. All of these challenges will prevent a couple from having a satisfying, enriching and intimate sexual relationship. As Humphrey (2007) stated, couples who are attached securely to themselves and other people will be better able to commit to each other within their couple relationship. Personally, I felt that attachment theory is very relevant to all types of relationships because people have to understand how to get close with each other if they want to move into sexual relationships. I think that attachments start by becoming friends and learning about each other. As the relationship progresses, if both individuals have formed secure attachments in their earlier relationships, a sexual relationship will happen easily and when it is time. Older people have always been an interesting aspect of my interest. Generally, they seem to be very active and very much alive. I have seen many elderly people who are still very active sexually. I think that although they may have physical problems, they do not have to stop living their lives. I agree that we need to "develop effective and safe treatments for these sexual problems". One of the challenges with this I believe is that there are many stereotyped ideas that people have regarding how people are when they are older. Many facilities that have older people will deny that they are sexually active; in fact, many discourage this activity. However, people in close quarters do fall in love just like anyone else and they should be allowed to have sex naturally in the way they would if they were living at home. I agree that mental healthcare professionals and healthcare personnel should make

Drug Allergy Essay Example | Topics and Well Written Essays - 500 words

Drug Allergy - Essay Example tion, the patient developed signs of a re-infection with new right lower lobe infiltrate and the fever did not resolve despite empiric antibiotic therapy for 48 hours on the same antibiotics. Ans to Q1: After 4 days of discontinuation of the antibiotics, the patient became tachypnoeic with a rise in the neutrophil count and a fever of 102 degrees Fahrenheit and appearance of a pulmonary infiltrate. It is clear that the initial therapeutic course was uneventful. Although the patient has a history of childhood penicillin allergy, no penicillin drug was utilized at this illness, and therefore, it can be taken for granted that there was no previous exposure at this illness, and it has appeared following several treatment days. These allergic drug reactions usually subside after discontinuation of the drug. The only point against this diagnosis is absence of peripheral blood eosinophilia (Van Arsdel, Jr., 1982). This reaction can be classified as unpredictable reaction since it is evident that this happened in a dose-independent fashion without any relation to the pharmacological action of these agents. This could be one of the three, idiosyncratic reactions, allergic reactio ns, or pseudoallergic reactions. Thus following discontinuation of the drugs, there is a possibility of development of development of drug specific IgE antibodies which night have been responsible for nonspecific mast cell release. However, in this patient, as it looks like it is a drug fever with organ specific reactions that may indicate a multifactorial origin. Due to this allergic reaction, the patient developed pneumonitis, and there is immense possibility that the renal failure that continued is actually enhancement of baseline renal failure on which renal reactions of drug allergy had been superimposed. Most probably these drugs could have produced univalent chemical compounds as a result of phase I reactions, and these might have been activated to trigger the immune response with

DinkaAgaar of South Sudan Essay Example | Topics and Well Written Essays - 750 words

DinkaAgaar of South Sudan - Essay Example Information was also given to Deal by various government officials and military officers, to try and determine the root and level of the violence and torture experience by the DinkaAgaar. Perhaps the most central concept of the research is that of Cieng. This is, as a noun, â€Å"human relations, conduct, behavior, habit, personality, custom, law, rule, way of life, culture, essence, and nature† (Deal, 2010, p571) and dictates the reason behind much of the violence within the group. The definition of Cieng seems to be the object of study in much of social anthropology, and the fact that it plays such an important role in the group dynamic explains the reasons for much of the behaviour. Deal (2010, p571) suggests that the importance of Ciengensures that the good of the group outweighs the good of the individual, and therefore, some of the torture and violent behaviour continues as it is thought to be an important part of Dinka culture. The main approach used by Deal (2010) is t hat sanctioned by Malinowski; fieldwork, taking the time to get the ‘native’s perspective’ through participant observation and communication with the members of the tribe. Torture and other forms of violence may seem unsavoury to an outsider, but when torture â€Å"appears to be a manifestation of deeply held perceptions of self and society within the people one studies, the calls to intervene are not so sharp† (Deal, 2010, p571) and an anthropologist needs to be sure not to use personal ethical frameworks on the tribe in question. This is perhaps the most appropriate methodology to use when studying such a culture. 17 months is a long period of time to be conducting fieldwork, but perhaps is needed to gain the trust of the group and a true appreciation for their lifestyle. Going in and collecting surveys full of quantitative information can be useful in some approaches, but may be likely to give bias. Deal (2010) was incorporated into the society and was even given a Dinka name by which he was addressed (p566), and as such it is certain that there was a certain level of trust in the researcher by the group. This is not without its failings, as there may be a situations where the group is misrepresented by the researcher due to sympathetic bias. However, it seems more appropriate than using a Western framework on a distinct culture. Additionally, Deal listed the types of information he gathered during the fieldwork period, and these were numerous and came from a number of different sources, so it seems certain that the majority of the research was free from particular bias (Deal, 2010, p564). As the research here focuses on the use of violence and torture as part of the justice system, the most interesting thing to be learnt is about the use of different moral and legal codes by the Dinka people. The use of violence within this tribe must only be seen from their social perspective, as they use violence as a means of starting war, rev enge, and justice (Deal, 2010, p567). Torture is also used to exacerbate the differences between the Dinka and the neighbouring Nyueii, as well as a punishment from indecent contact with these rivals (Deal, 2010, p566). Violence is part of the Cieng defined and used by the Dinka, and it is used to define ‘us’ from ‘them’ in the tribe. In conclusion, this research uses a wide range of material to illustrate the use of violen

View on Death Essay Example for Free

View on Death Essay Victor Cicirelli filled in the research gap between the areas of gerontology, thanatology, and psychology by conducting a research on the older persons view on death and dying. He published the results of his research in the books titled Older Adults’ Views on Death for the readers to be enlightened and to understand how older adults’ perceptions of death affect their end-of-life decisions. The research gap based from his review of related studies was in the field of thanatology, a branch of learning concerned with death and its dimensions, meanings, and associations. His area of research focused on the thoughts, feelings, and attitudes of older persons in relation to death. Cicirelli conducted an empirical study of 109 adults of ages 70 years and older in a community in central Indiana. The population sample was composed of more white people than the African-American citizens in Indiana. Sixteen of the participants were male and the remaining were women. This group was further categorized into five age groups, and by education, socioeconomic status, marital status, employment, and occupational level. He also subdivided the white participants into high and low socioeconomic status groups in order to identify a group similar in education and occupational level to the African-Americans participating in the study. The goal of the research was to identify the variables that affected their views in death. The first phase of Cicirelli’s data gathering used validated instruments and quantitative analysis to relate results to demographic and contextual variables. To get more insights from the older adults, open-ended interviews were conducted. The data analysis using qualitative techniques used to identify research themes and further relate them to the gender, ethnicity, and socioeconomic status of the sample population. Using a creative mix of quantitative interviews with structured response categories as well as open-ended qualitative 32476179_View on Death Page 2 interviews, which allowed the respondents to speak in their own words, Cicirelli forms a web of data, which strengthens his study and adds considerable flesh to the findings. Cicirelli adapted the available and present scales, or developed ones based used in the review of related studies, and quantified the three groups of notions as the foci of the study. First, apprehension and worry of passing away, is ‘‘the anxiety experienced in daily life caused by the anticipation of the state in which one is dead’’ (Cicirelli, 2002). Four dimensions utilized this impression: fear of the dying process, worry of being destroyed, fear of the unknown, and fear for considerable others. Second, contemplations of the dying process scrutinize matters ‘‘that a person in the last stages of a terminal illness might have’’ (Cicirelli, 2002), particularly the feelings of dying they would be expecting to experience if they were in the infirmary with terminal cancer and had five more days to live. Third, the individual adults’ connotation of bereavement ‘‘are primarily cognitive interpretations of objects and events in the environment and occur prior to and serve as stimuli for emotional reactions’’ (Cicirelli, 2002). These hypotheses include 4 multi-item subordinate scales (death as afterlife, as legacy, as extinction, and as motivator). In his first and second major concern in Older Adults’ Views on Death, Cicirelli found a wide range of attitudes toward fear of death, including having little fear of death and dying, to having considerable fear. Most of the citizens have experienced anxiety and worry about their end. People were also worried about the pain, process, dependence, and the unknown dimension death may bring. The fear of death is the inescapable factor in life. Most of the populace feared death and the dying process because they were anticipating the end-of-life. As a consequence, it brings anxiety to a person. Another factor that contributed to the two notions of Cicirelli was the age variations of the participants. On the contrary, the research 32476179_View on Death Page 3 showed that the fear of death and dying process may hit the highest point in the early 80s and the potential greater chances of the acceptance of death in an older person approaches 90 years of age. Unexpectedly, the research participants did not account particular fears of the dying process itself. Many people in this study seem to see death as a quick, painless process, although it is not unusual for these same persons to have knowledge and experience of deaths of close persons whose dying was likely to have been prolonged and painful. The older persons preferred to view the dying process as a metaphor â€Å"sleep,† that leads to a denial of the process itself. Cicirelli also speculated that their refutation is a process older adults’ may employ in foreseeing death. There appeared to be inadequately existing thought given to planning and preparations for the dying process itself. Cicirelli deduced his first and second assumptions that the research participants seemed unrealistic in regards to death and dying process. However, what was more realistic was their worry of being destroyed and the fear of the considerate others. The notion was reinforced when the research participants said they do not want others with them when they die. Family relationships and close friendships remain meaningful to the end of life, and feelings of closeness to living family members, and the number of family members preceding an individual in death seem to be important factors related to older adults’ views of death. They do not want these important people in their lives to see how they die. He comments that older adults may need to be educated about the dying process so that they develop more realistic plans. The third notion of Cicirelli focused on the meanings of death on older people. The author touched on the meanings of different types of death, such as that caused by war, murder, accidents, catastrophes, assisted suicide, euthanasia, and disease. Open-ended 32476179_View on Death Page 4 interviews and sentence completion tasks was developed in which personal meanings for death could include (1) death as legacy, (2) as afterlife, (3) as extinction, and (4) as a motivator. All four of these meanings for death were affirmed in varying degrees, and while some differences by age category were found in the strength of the results, the idea of death as relating to an afterlife and contemporary life was confirmed. The derivation of personal meanings involved questions about lifespan expectations, what a person would do given more time than expected, whether they would want to live forever given perfect health and freedom from financial pressures, and whether they thought about death as it came nearer. Cicirelli construed that most people do not desire infinite life, and death as an afterlife was the most meaningful of the four factors explored in the qualitative instrument he developed. Death as meaning a loss of physical function, loss of personal relationships, and offering release from life’s troubles were concepts also found to be meaningful. Aside from his major foci in the book, Cicirelli has suggested quite a few areas for future research that are compelling: religion and people’s attachment to God, and the financial concerns and terminal care. What are extremely clear from Cicirelli’s Older Adults’ Views on Death is that older adults’ perceptions of death, the dying process, and their fears of death are highly variable and influenced by many factors such as human relationships, happenings in life, and age. The wealth of data the book it provided the readers generated different feelings and thoughts as to death and the valuation of life. The personal goals, expectations, and the meaning of the future in the context of Cicirelli became the sources of reactions and sentiments to the timing of death and how to live life to the fullest. 32476179_View on Death Page 5 Fear creates various strings of feelings that were attached to the community. They express fear of pain, fear of sorrow, fear of disease flare-ups, fear of death or disfigurement, fear of different drugs and their side effects afterwards, and other fears that kept on creeping in the veins. Fear is a normative action in response to life’s ups and downs. It is a component that completes the existence of human beings as a part of the community. In effect, the branches of fear that connects us to one another regardless of the different age groups played a vital role in the views of elder people on death. Not only older people are affected by the fear of death and the dying process but also the younger age groups in the community. The awful fear of death comes to every person and haunts the society until the end-of-life happens. The sudden removal of fear especially the fear of death and the dying process in the research participants was a surprise and created an uncomfortable feeling. People think that fear of death is absent because it rarely shows its true face. It is concealed in the faith an individual has—may it be a faith in God or a faith in destiny. The fear of death is a normal circumstance in life. Yet, the research participants were not bothered and overpowered by the fear itself coming to their lives. The astonishment with the strong faith these people have in the midst of uncertainty, and of the unknown became a concealment of the human nature. On the other hand, what was there to fear about if dying was a normal incident in life? Anxiety is linked with the satisfaction and the perception of life. The thought of death as an unavoidable event in our existence created a lighter feeling of joy. The fear of death enslaved the mind that can deteriorate the quality of life a person can have. The fear of death is worst than death itself. It molded a restricted world full of worries and tension. The elimination of anxieties due to the fear of death and the dying process gives a light of hope to continue 32476179_View on Death Page 6 living life to the fullest. The positive outlook of the research participants transformed the negative astonishment and uncomfortable emotion into a favorable and joyous feeling. Hence, the good things in life would be more cherished without the interference of sorrow and fear that abridge pleasures and memorable experiences. However, the moment of joy was tainted with a feeling of disappointment regarding the view of death. It arose when the person’s view of death became was anchored on the encounters and happenings in life. People sometimes have an unrealistic view of death, thinking that whatever happened to a friend or a family member would also happen to them. Some salient aspects of the context referred to the past experiences’ potential to affect the attitudes and perceptions towards their own death and dying. The experience may vary from the loss of dignity in death to the inevitable decay of the bodily material that was imprinted on the memory. People come short of realizing that there are numerous causes of deaths. It does not follow and guarantee an individual that what happened to your friend or parent would also happen to you. It is frustrating to know that people compare their own lives with others, even in the process of death. It is not the fear of death that was dreaded but the loss of life and the opportunities that come with it. The book consisted of refreshing ideas that generated the impression of leaving your fears behind and cherishing every moment in your life. Even as a young adult, the book inspired the readers not to be too consumed on the thought of death. There are many things to enjoy and to contemplate about death. Every person has different and unique encounters. Life must not be preempted and expected as how other people experience life incidences. 32476179_View on Death Page 7 It may be that fleeting or sporadic thoughts of dying and death have the power to maximize the value of life. Acceptance of death may be associated with increased meaning and satisfactions with living . To be adamantly discerning on the mortality of persons is to present an unsettling challenge to completely understand human nature. Thus, the book was not only about death but also the prevailing transitory of human nature and their way of life: people were too much consumed of repression, comparison, and expectations on death that they failed to understand the human existence. Reference: Cicirelli, V. G. (2002). Older Adults views on death. New York: Springer Publishing.

E-Commerce in India

E-Commerce in India Marketing environment in India is changing. The trend of marketing by the consumers has changed drastically from past 10 years till date. The local environment has changed in both infrastructural ,social,economic terms in india. This paper shows the increase of the e-commerce market and internet marketing in india. Our findings show that the trend of internet marketing is on the rise among the various section of people of different age groups. This paper also refers to the various causes of the emergence of these markets along with the steps that can be used to enhance its development in Indian market. E-commerce is emerging as a new market which can help in the economic growth. This paper also shows the types on material available on the internet and how it is used as an medium for marketing. INTRODUCTION E commerce or electronic commerce is defined as the sale and purchase of goods and services through internet as the medium through the different sites on the internet. Electronic commerce refers to expansion of the buisness market and maintaining the relationship with the customers by using telecommunication networks . E commerce has led to a shift in the buisness environment in the world including india.india ia still a developing nation. The growth and development of e commerce will be vital for the growth and develpment of nation. In india the users of computers and internet have increased drastically from 1995 to 2013. Now the entire buisness scenario has changed as everything has become online now. Most of the buisness activities are related to internet e.g. internet commerce,virtual commerce,cyber commerce. All these have been possible due to the use of internet. As we say that the world is a global village has been possible due to advancement in the communication services Internet growth has been regarded as the main cause of the new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices. E-commerce provides various benefits to the consumers as goods are available at lower cost, variety of choices are available and the tie of buyer is also saved. People can buy goods and services at a mere click of the mouse button without moving out of their houses or offices. Similarly online services such as banking, ticketing (including airlines, bus, railways), bill payments, hotel booking etc. have been proved a boon for the customers. Online businesses like financial services, travel, entertainment, and groceries are all on the verge of expansion. In the e commerce process the customer browses through internet to get the information about the desired product/services.when the customer is completely satisfied by products features,its advantages after comparing it with other products then the order is placed for the desired product/services. Online transaction is done and then the selling company informs the customer about the payment and the delivery date is given. Some of the features of e commerce process are: E commerce enables the companies to expand them globally. Everything can be sold on internet even if the product is for smaller markets. It is time saving, delivery is done at a faster rate,reduces the cost of transportation. There is no time constraint. Consumer can easily compare pice and product effectively and efficiently. Consumer interaction with the company directly is also improved by quick feedback and comment forms. E commerce refers to better and quick customer services. Due to the absence of intermediaries, buying procedure is generally quicker. E commerce is also boosted by electronic fund transfer throughout the world. Because of all these features the e commerce industry in india has flourished at a high rate, INTERNET USERS IN INDIA During the past decade the no. of internet users has increased at a explosive rate. According to times of india, India had about 121 million internet users by December 2011,. Out of 121 million, 97 million are expected to be active Internet users, who access Internet at least once in a month. a study by internet and Mobile Association of India (IAMAI) and IMRB said A 100 million internet users is considered a critical landmark for the country. With this internet use in India is expected to enter a critical period of growth with the possibility of becoming the largest internet using country in the world in this decade, . The economic times also stated that according to the Internet World Stats, India has achieved a 10.2% internet penetration at about 12.1 crore users as of December 2011. E:SSS.jpg E:internet-usage-statistics-india-500-809.jpg According to the data given in this chart, the internet users in india is increasing year by year and in 2012 the number of internet users were 150 million. These show that the use of internet in on a high among Indian masses.India has 13% of internet users in Asia and 7.36% that of the world. 70% of people who know computer have used internet which is a healthy sign. According to the surveys of india in 2011, the following facts were the main findings : According Census 2011 of India there are 15.54 Million households (6.3% of total population) in India who have computer/laptops in their homes.ÂÂ   However Only 7.6 Million householdsÂÂ   (3.1% of total population)ÂÂ  have laptops/ computers with internet. Maharashtra is the biggest Indian Internet market with 18% of Total Internet households followed by Tamil Nadu with 10%,ÂÂ  KarnatakaÂÂ  8.27% , U.P (Noida inclusive) 8.18%, Delhi 7.68% and Andhra Pradesh with 7.15%. Delhi/NCR inclusive of Noida and Gurgaon would however have much higher numbers. SHIFT IN THE MARKETING PROCESS IN INDIA In the ancient times the buying and selling of things was done by barter system. Barter is a system in which exchange goods and services are directly exchanged for other goods or services without using a medium of exchange, such as money. now in this generation the marketing with the help of internet is on the rise.Most people can use the Web since it is affordable and easy to access. Internet is a fast and flexible means for marketing. Shopping on the Internet is convenient as there is no time restriction, it is comfortable since it is in a user friendly environment and there is also an instant satisfaction of ordering, paying and delivering. A one-to-one basis, as well as, a two way communication with customers through the Internet is possible. Enhancing brand image, creating awareness and providing customer service are more important than just selling the products or entertaining customers. With better technologies, companies can create a stronger brand image and thus increase sales. On the other side, it is easier for customers to receive a kind of acknowledgement; feeling that they did not waste their time . Nowadays, people live a busy life and shopping online is time consuming for them. The company also saves time since whenever a customer uses his/her credit card to purchase a product.E-marketing is seen as a promotional as well as informational tool. This new era of commerce is beneficial for marketing logi stics, a global presence, to establish and maintain a competitive edge, shorten components of supply chains, for cost savings and research advantage in india. Now companies like myntra, flipkart are providing cash on delivery to the customer which was not done before. This is a strategy which aims at payment only after the complete satisfaction of the customer. In this strategy the customer first receives the ordered product and he/she pays. This has been found quite successful in India. If any problem is found in the product ordered,then it gets replaced within a few days. Earlier the customers had to do advance payment which was not favourable in the interest of the customer as many complaints were reported in the goods which they ordered. So in this way the companies are trying to attract the customers towards themselves to increase their sales. Cash on delivery is done by Credit Cards, Debit Cards, Netbanking, ITZ Cash Cards, Cheques, Demand Drafts or cash. E COMMERCE IN INDIA The low cost of computers in india, a increase in the number of computer users,and a growing isp market are the main causes for the emergence of e copmmerce market in india.there has been a rise in number of companies taking up e commerce in india. The companies like ebay,myntra,flipkart,quikr,olx are some of the companies which have established their name in the indian e commerce market. All these sites are selling varieties of products,movies tickets,electronic gadgets,accessories,household items and much more. Now the stock exchange has also become online now. Delivery of goods to consumers by couriers at a faster rate,moreover the quality of product delivered is satisfactory.Many indian banks are also using internet banking facilities. Indias economic industry is on a growth curve and is undergoing a spurt in growth.The Online Travel Industry is one of the biggest segment in ecommerce in india and is booming due largely to the Internet-savvy urban population. The online travel industry inclused some private firms such as Makemytrip, Cleartrip and Yatra. The government has also started IRCTC, which is a successful Indian Railways initiative. The online classifieds segment is also increasing. It is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years[10]. The online classifieds segment is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years. A report by the Internet and Mobile Association of India has stated that Indiaa E-commerce market is growing at an average rate of 70 percent annually and has grown over 500 percent since 2007. E-Tailing and digital downloads are expected to grow at a faster rate, while online travel will continue to rule the major proportion of market share. According to the third edition of eBay India census 2010 conducted across 28 states and seven union territories, Gujarat has emerged as one of the top five online shopping markets in the country. Gujarat which was ranked 7th in 2009,is now ranked 4th in after Maharashtra, Delhi and Tamil Nadu. Technology related products dominate Indias domestic eCommerce, contributes 44% of totals eCommerce transactions according to the latest eBay Census.. Whereas, lifestyle product category dominates in the global trade contributes for 35% for online shopping. India is showing tremendous growth in the Ecommerce. Rival tradeindia.com has 700,000 registered buyers and it has the growth rate of 35% every year. The travel portal MakeMyTrip.com has attained Rs 1000 crores of turnovers which are around 20% of total e-commerce market in India. These facts also show that the e commerce market in india is also increasing per year. In 2012 the e commerce market size was about 50000 crores in india as compared to 1 billion in 2011.Apparently, more online users in India are willing to make purchases through the Internet. Overall e-commerce industry is poised to experience a high growth in the next couple of years. The e commerce industry has the following major sectors Travel- 51% E-Retailing-40% Cothiers-09% These are 3 major categories of e commerce market, travel being the largest among them. For online marketing the websites also play a vital role. The websites should be informative, entertaining and unique. the attention of the customer must be captured as soon as possible. They should be understandable and easy to search information needed. Moreover, it must continuously be up-to-date for most recent information about the company. Companies also use different types of strategy to know what are the wants and needs of customers. Some of them are : Product Strategy Brand recognition is made clear on the Internet but the number of purchase is not there yet. Sometimes the products are not available on the Web site and consumers hesitate before getting this particular product. To increase their confidentiality, recognized vendors should be mentioned on the Net. Authenticity is important for both sellers and products. Pricing Strategy In the long run, it will be better for the firms,if they can concentrate on offering products with the unique characteristics at the most suitable cost. Online shoppers differentiate the products/services by the benefits and quality . A low price strategy should rely on cost advantage and high volume to be able to compete. Distribution Strategy There is a necessity of a direct-to-customer process. The industry has to be the first providing unique services to always be ahead of competitors as fast as possible to make a mark in the mind of customers. Promotional Strategy This depends on the marketing research and consumer preferences. It deals as how to companies want to promote their product. FAQ questions should be provided on the websites along with the advertisements on various sites such as you tube which is most widely used by the people. CONCLUSION The Internet network is a marketing channel used by advertisers, marketers, and society to find the right combination of marketing mix to suit the customers needs. It is important for a company of this age to have access to the Internet to be more successful. Internet marketing targets consumers and Internet advertisements client marketers from companies. People always find themselves under stress of working long hours and they do not have enough time for social activities or even shopping. Thus E-commerce becomes an everyday thing and routine for them. E-mail is also famous for direct marketing in supporting E-commerce activities. Internet should be used with other media for a more effective marketing tool. Internet marketing will become even more important in the future. As more companies will have access to the Internet, they will start doing business over the Internet. Increase in the e commerces economy in india will be in another dimension where customer focus, responsible business practices and innovation are the determinants of success and not only customer relationship. Security will not be an issue anymore because software companies, banks and credit card institutions are working hand in hand to improve Internet security. Companies need to protect themselves in three areas: data integrity, confidentiality of data and authenticity by installing firewalls or routers. Customers will look for a business on the internet since there are unique opportunities for marketing a companys service, selling products and gathering information on the Net. This is the new era of innovation; where everyone will be interacting on the Web. Live video session will be available and a prospective customer may be able to talk to a customer representative directly over the internet in the future will be more beneficial in the interest of customers.

Penmanship: Fractional Reflection :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The narrator of â€Å"Penmanship† is a man madly in love in the art of writing. It is through entering the enchanting world of pen and paper that he is able to face the complexities of reality like social cancer (corruption), violence (murder) and fiery emotions (love) with strength and confidence. He could feel â€Å"a twinge of sorrow† every time he mails a letter because he had voluntarily given away a part of himself. I think for him (and may I boldly include everybody else who writes) that every word is carefully chosen to project, be it hinted or open for others to see, the personality, character and experience that molded him into becoming who he is at the present of writing.   Ã‚  Ã‚  Ã‚  Ã‚  If he loves writing, why did he concentrate most of that love to only on a fountain pen? Why not for the reader? The paper? It was clear from the start that the old Parker Vacuumatic fountain pen is sort of a heirloom therefore I won’t question anymore why didn’t he trash it for a new one. If I were the narrator, I would also fall for the fountain pen because it is the one I always use to materialize the thoughts, ideas and emotions I wish to convey. Paper doesn’t matter since any surface would do. Meanwhile readers, although necessary are not important because he writes on his own volition meaning it would be for his satisfaction first. Having readers is just one way for him to share that satisfaction by making them feel privileged to be remembered and cared for.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator’s encounter with Nora was a terrible one. She only used him and destroyed his writing principles in the process. She let his emotions for her grow so she can use it to get him to be an unsuspecting accomplice who will write the lies she weaved about herself for a certain Mark (probably an ex-lover) whom she wishes to in still guilt for leaving her. The deed totally upset him. The poor penman had his heart broken again into pieces and now with a sullied principle to go with. He was filled with â€Å"filthy hurt and â€Å"felt overcome with precious feelings†. The only way for him to release those pent-up emotions from the burdening lies he had absorbed is through his pen, which already felt heavy with words waiting anxiously to be written.   Ã‚  Ã‚  Ã‚  Ã‚  There are similarities with Jose Dalisay’s life and that of the narrator in â€Å"Penmanship†.

Ideas inside of us

Wearing headphones or earphones, turning on favorite songs are the best ways to escape from these distractions. Many studies show that some genres of music such as Jazz or Baroque could help the brain signals processing faster. For instance, when listening to a Jazz song, I feel happier, more relaxed and reducing stress. Music really helps my mind regain the energy that I easily continue focusing on the work. The human brain is very smart, but it is also lazy to concentrate for a long time. When doing one thing for a long time, the brain feel bored, hence it easily gets off the track.Some student share experiences that when they focus on study for two or three hours, they feel hardly to keep their mind going on the lesson. Different changes happened however, when they listen to music that helps everything back to its orbit. As a result, music really helps students kept their concentration on studying. Another advantage of listening to music is that music can helps students get creati ve ideas while studying. From joy to ad from happiness to despair, music really has a special ability to leading our emotions.If I need to write a sympathy essay sharing the sorrow with people dying on the war, I should choose a blues ballad song to listen while writing. If am solving an equation in algebra, I need to find a little hard rock of Linking park. Music can simulate students' creativity as a cup of coffee. Listening to music while studying could help students get ideas that they might not realize before. If you want to find something to boost your creative, do not think bout coffee but try some music, it is truly a healthy caffeine medicine for our students.Music leads the emotion and emotion paves the way for creative ideas inside of us. Sometime, you stuck with a problem, find no way to escape the cycle, so you need something helping you get out of that. Let turn on the cellophane, and play some Pop, ideas will come to you. As can be seen, music is an effective medicine helps us get ideas that are more creative. One other advantage of listening to music while studying is that it helps students have a better memory. Our studies prove that Classical or Zen music can help students easily remember the numbers in math or years of history.Music has the ability to transport our memory back in time just like a time machine. Some formulas or sequences students have studied for a long time might be forgotten. Now, they are recalled exactly as learned yesterday thanks for Classical music. Some students cannot remember and revise what they learned because they are under the pressures of the test ahead. In that case, listening to Zen music could release the pressure, slow the heartbeat and inspires students' confidence that help them recall their memories better.Moreover, students will not be bored or stressed when dealing with a long night trying to revise some ideas for a presentation. With a good mood from music, they can better learn facts and lectures tha t they confront for a presentation. Also, fast music affects students' abilities to remember things out loud. In the same way, slow music helps students think more deeply and keep this information in students' memories. Therefore, music is really a helpful tool for students' memories.

Workplace Violence in the Workplace Sector: A Literature Review

Workplace violence is an emerging phenomenon that should be investigated. The nature of such violence and how it is affecting the workplace. The nature of workplace violence, the different methods being used to do it and how it affects the workers and their relationship with each other should be looked into. Historical Context of Workplace Violence V. Bowie provides an overview of workplace violence by looking at the history of corporations and companies in the past thirty years. The material he produced gives the researcher important insights on the development of trends, controversies and issues that occur during the past thirty years. These trends were connected with social as well as technological developments in the society. In addition to this, he also uses research data and findings on various disciplines to provide an explanatory background for these emerging trends. Bowie’s work provides an important historical context of workplace arrangements and the instances that give rise to workplace violence. Furthermore, Bowie provided a typology of workplace violence which is composed of (1) intrusive, (2) consumer, (3) relationship, and (4) organizational. His typology can be the basis of further research in the field and will give interesting insights . Probably the most important contribution of Bowie to the study under consideration is his identification of key issues in workplace violence and how it affects the whole organization and the individuals who experience such violence. Of the trends that he identified, an important component that should be investigated at this time is cyber-violence. Given the widespread use of e-mail, blogging, instant messaging and other internet platforms, workplace violence is also being perpetuated and workers are being degraded, harassed, manipulated and humiliated. Another important aspect of workplace violence that could expand on Bowie’s work is by studying the way that older employees are being treated. Given the large number of young professionals waiting to work, these older employees are being harassed so they would resign and give way to younger workers . Bowie’s work helps situate this research study being undertaken in regards to the developments in the emerging trends and issues in workplace violence. With the framework of this study, some recommendations shall be made on how to deal with these emerging trends and issues. The work of Johnson and Indvik further provides an important historical backdrop on the emergence of workplace violence as a field of study and interest in corporate culture and human relations within organizations. The nineties is of particular interest to Johnson and Indvik. They noted the rise in both intensity and number of incidences of workplace violence. The two researchers analyzed the causes of this violence, the perceived costs of workplace violence and its impact on the organization as a whole. Among the causes that they noted, emotional problems are the first on their list. These emotional problems may stem from deep-seated issues in their personalities and developmental stage or it may be related to issues of change in their lifestyles. Abuse, is most often experienced first in the family and this is then transferred to other persons in the workplace or in the family. Another important cause of violence is the perceived difficulties in the economy, the laying off of workers and the inability of workers to deal with such changes in their lives. Johnson and Indvik’s approach to dealing with their study is that they conducted first a study on the possible causes of violence in an individual worker. From that, they also describe the workplace situation and how it contributes to the development of a workplace conducive for violence. After going through this, the authors also studied the role of management and human resources officers of the organization in the emergence of workplace violence. One of the important concepts the authors put forward is that there must have been negligent hiring because persons that are emotionally and mentally disturbed. Another area of negligence would be on the supervision of employees. If there is effective supervision and regular consultation with the managers and the employees, workplace violence would be mitigated. The authors also outlined several prevention strategies by dealing with all the areas of the causes of violence that they identified. The historical context in the article of Johnson and Indvik as well as their analysis of individual workers, the workplace and the role of management in workplace violence make it a very valuable resource in understanding the aggressors, the nature and characteristics of workplace violence, and planning strategies that could significantly reduce the incidence and occurrence of workplace violence. Is there a Need for Violence? Is there a need for violence? John Keane seems to answer yes to this important question. History is replete with violence. There are wars, killing fields, concentration camps, assassinations and other forms of violence. It seems that violence is hard-wired into the consciousness of every human being. Keane therefore embarks on a journey to reflect on the meanings of such violence and their ethical and political significance. Although his work is not totally related to workplace violence, Keane’s ideas and reflections on the paradoxes of violence can have important implications on the workplace. He has a very interesting insight that might apply on the reaction of people who are always perceived as victims of workplace violence. Most of the time, keeping quiet and resignation is the usual reaction to violence in the workplace. Keane says that this kind of passive reaction to violence should be reconsidered. Naive pacifism for Keane is an anachronism and will only create a condition a cycle of violence. When no one resists senseless violence, then it will become part of the culture. It will also drive away the people who are continuously subjected to violence. He calls for a rethinking on the approach of today’s society to violence. While it may be true that peace and lack of conflict is highly desirable, those who inflict violence should be apprehended. That can only be done if the victims of violence who want to preserve civility will become courageous enough to stand up for their own rights and stand up against the perpetrators of violence. Although not directly related to workplace violence, Keane’s reflections have much to do in stopping violence in the workplace and helping victims speak out for themselves and even take active means to counter violence. By doing so, the organization will empower its employees so that they can stop workplace violence if they see it anywhere in the organization. Workplace violence may be looked at as an act between two people. There are instances, however, that more people may be involved. Workplace violence is essentially an interpersonal incident. The root cause of such violence needs to be identified in order for the proper intervention strategies to be devised. Cavell and Malcolm identified anger and aggression in the workplace as the leading causes of violence in the workplace. Through the collection of articles that they collected, they explore the sources of anger in the workplace and, more importantly, in the personal lives of those who go to work at their offices. In a rather interesting twist in their argument, they said that anger and aggression are but normal in the lives of people. What matters is how to manage these emotions. With good management, these emotions could also be put to good use. If left unchecked, however, they can wreak havoc at the workplace, leaving people hurting and in danger. The authors looked at psychological explanations of anger and aggression and how different people express these emotions. More than that, however, they also explored the different means of controlling anger effectively such as asking the help of anger management professionals and counselors. In the book that they authored, they also developed a helpful model in treating anger and aggression. As the contemporary workplace becomes more complex and difficult, so shall the safety and security concerns be foremost at the minds of managers and the people who enforce laws related to security. With this in mind, the volume contributed by Cavell & Malcolm is a big help for professionals who are seeking to neutralize the negative effects of anger and aggression in the workplace and work towards the channeling of these emotions to creativity that in the long run will contribute to the growth of the organization. The book also offered solid guidelines on how to help employees who are suffering from bouts of anger, aggression and even depression so that they can make the best out of their situation and contribute to the improvement of organizational practices and development. Types of Workplace Violence. Physical violence is no the only criteria in determining workplace violence. The National Institute for Occupational Safety and Health (NIOSH) came up with four different types of workplace violence, which could also be helpful to this study in coming up with such typology of workplace violence. The first one is criminal intent which may be rooted in unresolved conflicts and deep-seated frustrations and emotional and mental disturbance. Additionally, criminal intent may be inflicted by people outside the workplace who do have criminal intent such as robbery, homicide or murder and rape among others Secondly, workplace violence may also emanate from customer-client relationships and vice versa. There are overbearing customers who heap abuses on the workers on duty. These customers are usually very impatient and they are passing on some violent remarks and actions onto the workers of the organization. The third type is violence that takes place within the organization through the relationships of the workers. This type of violence is inflicted by one employee to another employee. Such type of workplace violence may occur because of professional rivalry, underperformance or lackluster service, and even due to circumstances fostered by the workplace itself. The last type of workplace violence comes from personal relationships. This type of violence comes from dysfunctional relationships in and out of the office. Most of the time, however, relationship problems such as domestic problems, and frustrations problems come from outside of the organization. The NIOSH publication also identified several research needs for workplace violence. These research areas are very important to this study so that the researcher would know what gaps in the workplace violence research will it fill in and which of these research needs it fulfills. (1) The first research need is the establishment of a national agenda and strategy for workplace violence. This would help more researchers and practitioners learn about the theories and the progresses made in understanding the issue. (2) There should also be an evaluation research. This would also facilitate a better understanding on the part of organizations the intervention needs in regards to workplace violence. 3) The definitions of workplace violence should be consistent. This would enable organizations and practitioners to gather consensus on what workplace violence truly means and what its effects are. (4) Help ensure reporting at all levels. One of the more important challenges of workplace violence is reporting. When people start talking, then its occurrence would come to the fore and it would be dealt with more easily. (5) Lastly, economics research should also be conducted to determine the actual costs of workplace violence and the benefits of investing on this area of the organization. These items in the research agenda helps the researcher in looking at workplace violence comprehensively. Indeed, there are a number of research points that should be undertaken by organizations and by individual researchers to deal with the problems of workplace violence. Although this set of research points and agenda are arbitrary at best and may be subject to change in the coming months and years, researchers will have known what important areas of research still lack studies. When researchers put their resources together in studying these areas, workplace violence could then be best understood and prevented. A Look into the Lethal Employee’s Mind One possible way of understanding workplace violence and preventing it is looking into the mindset of violent employees and the kind of motivations and attitudes that they have. Kelleher sought to map and create a profile of the mind of the employee with the propensity for perpetuating violence. Through the case studies that he provides in his book, he will be able to give a full picture of the motivations and the tendencies of the employee who commits violence. The author takes a look at the crimes and violence committed at the workplace. He then traces back the event that happened, the experiences of the lethal employee that led to violence or homicide. The different profiles featured in the book are very useful in identifying the mindset and the propensity for violence of employees. The characteristics described by Kelleher could be used as a benchmark for looking at possible violent offenders. By bringing in behavioral science models and research findings, he creates a profile of the possible violent employee. This then helps organizations in planning and creating strategies for dealing with and preventing workplace violence. Kelleher succeeds in helping researchers, managers and practitioners in looking at the profile of the potentially lethal employee. One of the gaps in research, however, is the recent findings in research about workplace violence. Such gap will be filled by this study by looking at recent research studies and findings of practitioners in the field. Kelleher’s framework fits into a systemic view of workplace violence. The profile of the potentially lethal employee could be related to the difficulties, issues and frustrations experienced by the employee in the workplace. Such profile will also be looked into alongside the profile of potential victims and the organizational culture. With these elements of the system, a better understanding of workplace violence could be arrived at. Trends, Issues and Strategies in Workplace Violence Kelleher’s book was essential in understanding the lethal employee’s mindset and profile. The gaps in the recent trends and issues are supplied by Bowie, Fisher and Cooper . The collection they authored presents a number of relevant statistics concerning workplace violence in the United States. Since their book was released only in 2005, they offer some of the most recent statistics and findings. More than that, the authors also looked at data from different companies and organizations all over the United States to present an overview of what is going on in most organizations. They present an important picture of what is going on. They explored individual factors that contribute to workplace violence such as domestic problems, a recurring cause in most of the workplace violence literature consulted in this study. They also identified reasons and ways in which organizations can take care of workers who are in risky situations. The psychological stress and workplace frustrations should be supplemented by support groups composed of the management and fellow workers. Such a caring environment can help reform a violence-prone organization and defuse the emotions and frustrations of workers. A rather surprising topic that Bowie, Fisher and Cooper addressed is the relation of terrorism to workplace violence. As the threat of terrorism looms in the United States, organizations should always be on the lookout for means of responding effectively to terrorist attacks and violence. The collection is one of the first books to offer an in-depth analysis of cyber-harassment, how workers and managers alike use email, instant messengers and other cyber-technologies to harass and perpetuate violence in the workplace. The bullies in the workplace are looking for ways to continue displaying their bravado and their arrogance and the internet has also become their tool for this purpose. After noting the trends and issues in workplace violence statistics and research, the authors provided a synthesis and a prospectus of what will happen in the next few years and how organizations can best counter workplace violence. There are a number of technological tools available at the disposal of managers and workers. Yet, the importance of training and creating an organizational culture that does not tolerate is still one of the most important activities that organizations should undertake. A researcher and observer who has an understanding of workplace violence in the past thirty years or so will be delighted with this as they get a glimpse of recent developments in this area of research and how the next few years might yield new trends, issues and strategies in dealing with violence in the workplace. Declining Violent Crime in the Workplace The work of Duhart through the Bureau of Justice Statistics Special Report supplements the historical context provided by Bowie. Duhart’s work deals with the statistics on violent crime on the workplace in the past decade, particularly from 1993 to 1999. According to her study the number of violent crimes committed against people on work duty declined by 44% during the period covered by the study. Nonetheless, workplace violence still accounted for 18% of the total violent crimes committed during this period. This is still a rather large number of incidences. Such crimes include sexual harassment and even rape, robbery and simple and grave assault. At first glance, the work of Duhart may seem to refute the claims of Johnson and Indvik but a closer look would reveal that Duhart’s statistics concern only the violent crimes directed towards workers and employees while that of Johnson and Indvik recognize workplace violence as encompassing all forms of verbal and physical abuse directed to workers and employees alike. The statistics of Duhart provide important demographic information about the victims of workplace violence. Women, as much as men, are the subject of such violence. Among the variables she explored are the type of crime and gender, the occupations where such violence occur, the role of race on violence, and the kind of workplace where the violence occurred. In addition to providing a profile of the victims, the report also takes a look into the characteristics of the offenders, their motivation for committing violence, and in worst cases, homicide. The profiles of the victims and the offenders are of particular interest for this study. Although such profile may be incomplete, it serves as a guide in understanding the situations of victims, offenders and other factors in the workplace that contribute to violence. A contemporary study on the topic of workplace violence may build upon these description and statistics to further analyze the trends and issues that are emerging in this phenomenon. Neuman and Baron agree that the number of violent crimes directed against workers and employees have declined in the past few years. In fact, the occurrence of extremely violent acts of aggression is a rare event in the workplace. This means that physical aggression is not really the criteria for workplace violence as echoed by other writers and researchers in this field. Although extreme violent aggression is rare in the workplace, other forms of violence and abuse are present in the workplace. In this case, such violence has very important impact on the organization and the individuals working within it. Neuman and Baron presented a study on the frequency of violence in the workplace and the impact of this violence on the culture of the organization. More importantly, for this study, the authors presented a framework of analysis in understanding workplace violence. Their framework is built on contemporary theories of violence and the motivation for aggression of individuals. By doing so, they are able to update existing theories and understanding on human aggression. This makes their work relevant to the organizational culture of the twenty-first century. Through the framework that they developed, they explain different reasons and context where violence may arise in the workplace. They were concerned primarily with the motivations of individuals in committing violence, that is why they did not focus much in looking at the workplace that may give rise to violence. Nonetheless, they still looked at the impact of the workplace on the individuals and how that can affect their performance and propensity for aggression. Based on this understanding, Neuman and Baron also provided various principles and strategies in dealing with workplace violence. Perhaps the only limitation in their analysis is the way that they focused too much on the individual and did not look at the workplace as a system that can also give rise to incidences of violence. Aggression at Work and in Schools Braverman, Galasso and Marsh edited together a collection of articles dealing with the issue of violence in the workplace and in the schools. The articles in their collection probes deeply in the phenomenon of workplace violence, the nuances of its definition, the instances when and where it happens and takes a look at recent research, methodologies, frameworks and studies that are related to the topic at hand. Braverman uses the Systems Model in analyzing violence in the workplace and in the schools. This is an important idea as the systems model is a multi-disciplinary approach and looks at the relationships of different elements in the system. By developing this model, Braverman is helping researchers and human resources practitioners in understanding violence and analyzing the corporate or school system. In doing so, they can readily identify some of the factors that contribute to workplace violence. This systems-based model in looking at workplace violence can be used by this study in understanding different factors affecting such kind of violence. The individual articles in the collection also help identify the personality of victims and of aggressors. The workplace full of emotional abuse is also described as well as the different attitudes and behaviors that point to aggressive behavior. These elements of the system are then tied up together neatly into the systems-based model. Clearly, the systems-based model has very important explanatory utility, which this research project could use. Such an approach helps in the development of a framework of study that is not fragmentary and isolated. Rather, it helps look at the issue from a holistic perspective and looks at the whole organization and how it can breed violence in the workplace. Indeed, if the organization is filled always with stress, frustration and increasing pressure, then it might become a breeding ground for workplace violence. This idea of an organization that can become a breeding ground for violence is further explored by Denenberg and Braverman. By focusing on the workplace, they looked at different factors and elements that could lead people to become stressed out and commit violence. The authors point out that unresolved conflicts and frustrations due to employees who fail all contribute to stress and the potential for violence. If this is the case, then there would be a dysfunctional workplace. This concept of dysfunctional workplace is important in taking a deeper probe into the organizational culture and relationships of people within the organization. Although there may be dysfunctional employees, it is best to focus on the dysfunctional workplace that cannot deal with difficult employees. To illustrate their point, the authors used qualitative strategies by providing 14 case studies and stories of workplace violence that actually occurred. Interestingly, these 14 stories are rich source of qualitative data for the analysis of workplace violence. Through these stories, the authors identified several factors that contribute to violence in the workplace such as racial tensions, changes in the corporate culture, being laid off the worker’s pool, and other personal stress such as domestic problems. Braverman and Denenberg then analyzed these sources of violence and outlined several strategies on how to best deal with such violence. They cited the need to make changes to the organizational culture, the importance of correct and timely information dissemination and the creation of a violence prevention plan. The government regulations and guidelines can also be found in the volume, making it a comprehensive guide to understanding and preventing workplace violence. This study could benefit from the book of Braverman and Denenberg by looking at the dysfunctional workplace instead of just looking at individual workers who commit violence. Their analysis can complement the analysis of victims and offenders and will give a comprehensive view of the occurrence of workplace violence. When this comprehensive view is taken, the trouble spots and areas of concern will slowly emerge and prevention becomes more easily done. The Seriousness of Workplace Violence Workplace violence is really an important concern in organizations and companies all over the world. Yet, a proper understanding of what it is all about should be arrived at. In this regard, Vandenbos and Bulatao explore the definitions of workplace violence as well as its scope. They explored several definitions of workplace violence from those who claim that only physical assault may be considered as violence to those who are more comprehensive in their view. By taking a look at the violence directed against workers, they were drawn to look at the definition of a workplace and what characterizes it. The focus of Vandenbos and Bulatao, however, is workplace homicide. The occurrence of this extreme form of workplace violence is indeed alarming and should be addressed immediately. Even though that is the case, the work of Bulatao and Vandenbos provide an important insight into the nature and definition of violence and a description of the workplace. The definitions of workplace violence that they provided help keep the debates in the research topic alive. Each definition has its own strengths and weaknesses. As they proceeded to synthesize the definitions, an understanding of the workplace becomes clearer. It is the venue where people with different backgrounds, emotional makeup and stress levels interact together. There are certain factors and elements that contribute to the eruption of conflicts and violence. They resonated the idea of Braverman and Denenberg that the workplace could become dysfunctional and will create a situation favorable for violence. The rest of the collection that the Bulatao and Vandenbos edited also deals with various details of workplace violence. The various risk factors and attitude problems in the workplace are explored in the articles found in the collection. They also enumerated several high-risk occupations that tend to create a situation of violence. These occupations such as nursing, the police, social workers in depressed areas and slums, in federal agencies, construction industries and even in jail, are good places to start looking for further research and developments in workplace violence. The stories found in these occupations are also good sources of first-hand examples of workplace violence. These stories could then serve to bolster arguments and plans concerning the prevention of workplace violence, which should be the aim of any well-meaning organization. The nature of workplace violence is further explored by Raymond B. Flannery Jr. in Workplace Violence . His book is an introductory course on workplace violence. He discusses the nature of workplace violence and the different sources where it might originate. He starts with a description of the victim and the ordeal that he or she goes through. Violence is always an uncomfortable affair for the victim and responding to it is difficult. He then provides a description of the workplace and cites factors that contribute to the development of violence in the workplace. A description of aggressors then follows and how the inflict violence on their co-workers. Such descriptions follow the description of other authors dealing with workplace violence. Most of the time, stress, personality disorders, and the level of frustration are some of the causes of violence and aggression. The work of Flannery is neatly divided into two parts. The first one deals with the workplace, the victim, the aggressors and the different conditions that affect violence in the workplace. The second one deals with strategies and mechanisms towards the prevention of violence in the workplace. This book is an important introductory work on the importance of dealing with workplace violence. As a reference book for this study, however, it would be best used in conjunction with other introductory work on the subject so that the researcher would get a deeper understanding of workplace violence and its occurrence. Violence in the Workplace: Telling and Reporting Violence in the workplace is a sensitive matter. That is why a lot of people choose not to confess and tell anyone about their experiences at work. This poses a serious threat in the organization because violence continues with or without reporting. If no action is done to correct this matter, then eventually such workplace violence will become a part of the corporate culture and the overall situation of the organization will worsen. On the part of employees who experience violence, the tendency for them is to resign, especially if the perpetrator of violence belongs to the management. Bryant and Cox conducted a study in Australia concerning the occurrence of violence. They found out that in times of organizational change, some violence may be committed to the employees. Such violence may come from fellow workers or from the management. The researchers found a link between violence and resignation and say that resignation is usually seen as a way to get away from the discomfort and difficulties brought about by the violence. The researchers used a qualitative approach in dealing with their subject matter and sought to understand the thought processes and the decisions that employees who experience violence go through. Resignation is clearly a choice for most of them yet they are forced into it because of the experience of violence in the workplace. If violence became a means of forcing an employee to resign, then there is something totally wrong with the culture of the organization. The stories that Bryant and Cox portrayed in their study are a rich source of anecdotal evidence concerning violence in the workplace and how employees and workers deal with the difficulties it brings. An important component of their study is the recommendation that organizational change should make provisions with the management of conflict and of violence in the workplace. Management of Workplace Violence After understanding the nature of workplace violence, the factors affecting it and the conditions in the workplace and the society that contribute to its proliferation, it would be necessary for supervisors and members of the senior management to work towards the effective management and prevention of violence in the workplace. Without such knowledge and awareness, the workplace might just degenerate into the playground of workplace bullies and aggressors. Managers, by training, are concerned with productivity, efficiency and effectiveness at work. Most of them are not truly trained to be counselors. Most of the time, they do not know how to deal with aggression and causes of trauma in the workplace. This makes workplace violence more difficult. Although workplace violence is not the only cause of trauma in the workplace, managers and supervisors should be equipped with the basic knowledge and skills in handling traumatic stress in the workplace. After all, the most valuable resource of the organization is its people. If their well-being is compromised, then the production and service process will be compromised, too. The United States Office of Personnel Management came up with a Manager’s Handbook on handling trauma in the workplace. The handbook makes use of recent researchers in the field and the proven best practices on dealing with traumatic stress in the workplace. The guide is very practical. It provides a brief introduction of traumatic situations whether they are caused by natural disasters, accidents, crime or aggression in the workplace. Although counseling is not really part of the job description of a manager, listening to hurting officemate is very important because such hurts and frustrations may affect the morale of the workplace and the overall productivity of the organization. In addition to this, the guidebook also addresses suicidal concerns and those employees who are victims of workplace assault. The tips offered in the document are very practical and can be easily implemented by managers across different industries. Although the guide book does not dwell too much on workplace violence, what it provides is the human side of dealing with trauma in the workplace. Dealing with workplace aggression is difficult enough. With the support of the manager and colleagues, at least, individuals can more easily deal with their trauma. Management is indeed becoming a big part in ensuring that the workplace is safe and free from violence. This is why Chenier argued that the workplace is becoming a battleground for violence in the society. This is the reason why the author believes that employers should implement effective means of protecting their employees against violence on the job. Such strategy for preventing and protecting from violence includes the establishment of clear guidelines and policies, a crisis management team and the Employee Assistance Programs where people can report any incident without fear. It would also be necessary to modify hiring practices to ensure the emotional and mental health of prospective employees. Chenier also argues for the identification of possible sources of violence in the workplace such as firings, downsizing of the company, stress, longer hours of work and even domestic violence. He also enumerated occupations with high incidence of violence. This is why managers and workers alike should be involved together in preventing the occurrence of violence in the workplace. Even if managers have the major responsibility in ensuring safety and prevention of violence, employees should be involved so as to more effectively recognize sources of violence at their level. Chenier’s approach however seems to resemble the more reactive response in the spectrum because he argues for heightened security in the workplace, better background checking and assessment of prospective applicants. This is an important move to ensure that offenders are kept at bay. Yet, a more important strategy would be the cultivation of a corporate culture that does not tolerate workplace violence. When the employees have an excellent grasp of the importance of maintaining safety in the workplace, then the need for intense security might not arise. Resonating the idea of Chenier, Rew and Ferns, tested the government-sponsored NHS Zero Tolerance Zone Campaign, which mandates employers to provide safety measures to employees so that risks related to work can be mitigated. Health care practitioners tend to be affected by workplace violence yet they are not alone. As such, both employers and workers and even customers have roles to play in promoting safety and preventing violence in the workplace. Although the measures to prevent violence are important, Rew and Ferns highlighted the importance of training employees on how to deal with workplace violence. Such training should include conflict management and how to deal with stress. They also pointed out the importance of self-esteem and confidence in dealing with conflict and violence. The two researchers say that long before a conflict escalates into a potential violent confrontation, there should be intervention from management so that the conflict could be properly resolved. Without such conflict-resolution strategy, the safety of the workplace will be compromised and violence may become common occurrence. The Center for Mental Health Services prepared a report on the prevention of workplace violation, putting emphasis on several ways of prevention and the role of the government in prevention. The report identified several areas of concern where prevention efforts should be centered. The first one is the workplace culture and the overall way that they conduct operations and relate with each other. Another area is training and how the organization develops consciousness about safety and workplace violence prevention. Established rules and performance reviews are also important areas in preventing workplace violence. With established rules, people would know where they stand and how they should perform within the organization. In addition to rules, clear policy on layoff and terminating employees would also help defuse negative emotions and frustrations. Prohibiting drugs and alcohol for the employees is of course part of the safety measures of any organization. When there are indications that an employee is a potential dangerous worker, then the help of mental health specialists and counselors should be involved. Since racial and ethnic issues also tend to be a source of violence and conflict, then diversity is another important matter in ensuring safety and cultivating a culture of safety. In all cases, there should always be security measures because of uncertainty in the workplace. The government is also deeply involved in ensuring workplace safety and private organizations should engage their assistance in their efforts to curb workplace violence. The government helps organizations with opportunities and resources in creating policies and training in violence. Furthermore, government agencies are always working on studies and descriptions on what constitute a safe and secure workplace. The government can also release legislations and other policies governing the security of the workplace. As such, organizations should comply with these requirements. With effective government intervention, organizations can help their employees and the overall situation of their workplace in order for workplace violence to be prevented. More than just prevention, there should also be a move to establish a culture of tolerance and communication within the organization. Workplace violence could not be dealt with only by an effective strategy created by the management in consultation with the workers who are the first ones to feel the brunt of workplace violence. With the assistance of the government, they will be able to effectively combat workplace violence. Prevention is Still Better than Cure Averting violence in the workplace is definitely better than waiting for it to happen. Prevention is still the best solution in dealing with workplace violence. Managing the occurrence of violence is complicated and might lead to a number of inconveniences for both management and the workers. Prevention therefore is still the best policy. With this mind, Braverman authored a book on Preventing Workplace Violence that would provide guidance to employers and practitioners in the field. His guidebook is similar to the one released by the United States Office of Personnel Management but it has a more in-depth analysis of workplace violence and what the different elements of this violence are. Although prevention is the main concern of Braverman, he still provides a basic understanding of what workplace violence is, what its causes are, and how to spot possible violent employees. He also asks managers and practitioners to be cautious in labeling people because it might turn into a self-fulfilling prophecy. The strength of Braverman’s book is that he relies less on theory and more on practical experiences and case studies of violence in the workplace. In doing so, he succeeds in presenting the seriousness of the matter and that managers should move towards preventing it to save time, resources and emotional trauma in the workplace. Braverman also dealt with the dilemma of most managers who have to confront workplace violence. Most of them feel afraid and unable to deal with the situation. That is why he offers good, solid advice to them on how to deal with it. The situations he cited such as a person with domestic violence who comes to work, as well as frustrated persons with lots of emotional baggage. As he asks manager to prevent workplace violence, he also highlights the legal duties of managers to their employees in ensuring safety and security. Surprisingly, Braverman did not subscribe to the importance of the profile of a potentially violent worker. He argues that such profiling might just degenerate to witch hunts within the organization, which would be counter-productive and would only destroy the organizational culture further. Although there are instances that management and the workers do not agree with each other especially in benefits and workplace practices, workplace violence transcends these issues and collaboration and participation between management and workers are essential to dealing with it. What the management and the workers need to understand is that they are all affected by workplace violence and they could not afford to be antagonistic to each other when the safety and security of everyone is at stake. He concludes his book by outlining seven practical steps in preventing workplace violence. These steps are rooted on partnership between management and workers, on a good understanding of workplace violence and its implications on the organization, on a sense of community in the workplace; on the systems in place within the organization; and a sensitivity on the welfare of people—both the victim, the perpetrator and everyone else in the workplace. His book is very useful in constructing a comprehensive plan and strategy in dealing with workplace violence. Another author who dealt with the prevention of workplace violence is Marianne Minor . She dwelt briefly with a basic understanding of what workplace violence is but she did not present a sweeping overview. Such sweeping overview of what workplace violence is may be provided by the other books on this literature review. Of great significance are the practical tips that she offers for the management of organizations. She outlined several elements of violence prevention in the workplace. It is important for the management to assemble a team task to handle and manage crisis situations in the workplace. Moreover, the management should have a steady stream of professional advisors. This helps the advisors and the management team to create a crisis management plan, anticipate different situations where violence may arise. A violence protection policy is also essential so as to protect the workers and the organization. The management should also keep a ready reference of the applicable laws and rules that can help the organization in preventing violence. She also wrote about the importance of ensuring that the employment and hiring practices of the organization encourage the selection of the best candidates on the job. In preventing violence in the workplace, she gave pointers on recognizing the early signs of violence so that they can be solved. In these cases, counseling and coaching may be provided. But if such intervention practices do not work, then disciplinary action may be implemented, provided that this is within the policy of the organization on workplace violence. Minor’s set of strategies in preventing and dealing with workplace violence is solid and very practical. She does not dwell so much on theory but on practice. This can then help organizations and management to establish concrete strategies. The only danger, however, is that management may see this as a one-size-fits-all policy, which may become more detrimental to the organization. Nonetheless, the strategies are a good starting point for any organization intent on protecting the safety and the security of their workplace. The organization should look, however, for the right fit of policies and strategies in coping with workplace violence. A Summary of the Major Points of the Literature Review Workplace violence is indeed a growing problem in the United States and elsewhere in the world. Through the literature reviewed in this study, the various elements of workplace violence were investigated, the importance of profiling the perpetrators was undertaken, and the workplace as a system where violence may arise were looked into. The following elements were identified as the main participants in understanding and preventing workplace violence. Management Needless to say, the management is the first on the list to truly understand the nature of workplace violence, what are the different matters that make it complicated. Who are the workers with the potential to inflict violence on the workplace? What kinds of plans should be in place to prevent violence? Ironically, managers can also serve as the source of violence against workers. Management therefore should be strong enough and flexible enough to deal with workplace violence whenever it occurs. Management takes the lead in creating an organizational culture that does not tolerate workplace violence. If violence emanates from the management, then for sure, a culture of fear, anxiety and less productivity would be the order of the day. If the management works with the government, the employees, and other stakeholders, it can create a comprehensive plan and strategy in dealing with workplace violence. Although some researchers report a decline of violent crimes in the workplace, most of the time, the workers have to deal with subtle expressions of harassment and violence. This is an area of concern that management should not neglect. After all, a safe and happy workforce will help the organization achieve its goals. The Violent Worker There are a number of causes for a worker to lash out and unleash violence in the workplace. It could be because of mental and emotional disturbance, frustrations with their personal and professional lives, as well as specific events in the office that could â€Å"tip them over the edge† and give way to their violent impulses. Some authors have attempted to provide a profile of the potentially violent worker. However, there are also those who believe that this obsession with profile is an exercise in futility and would be inimical to the interests of the organizations. It might even precipitate a paranoia-filled workplace if the external characteristics of a person fit the mold of the profile. The management and the workers, too can help the potentially violent colleague by establishing support groups and coaching sessions in the workplace. Although this may not be part of the overall strategy and business model of the organization, yet the overall well-being of the workers would eventually contribute to productivity and efficiency. Through these human resources practices, the organization can also develop an organizational culture of excellence and zero tolerance of workplace violence. In the long run, such policy will not only help prevent workplace violence but it can also enhance the organization as a whole. The Workers and the Victims The victims of workplace violence can be any worker or employee. The perpetrator may be from the management, a customer or client, or a co-worker. It is therefore in their best interests if they knew what workplace violence is and how they are affected by this menace. Most of the time, the response of victims is to keep quiet and allow the violence to be unreported. This is a cause of concern for everyone in the organization because this is inimical to the organizational culture and productivity. There should be training and resources available to the workers so that they can readily deal with instances of violence in the workplace. Management is particularly The Workplace One important lesson that the literature review yielded is the way that the workplace can also contribute to the emergence of violence. The concept of organizational culture has been put forward as an explanatory variable of what makes workers become violent and inflict it on others in the organization. The workplace is a melting pot of personalities, ideas and different authority levels. When violence becomes a regular fare in the workplace, then it becomes a way of life in the workplace and the workers will be in fear and anxiety over the events in the workplace. Government The government has a number of resources that could help organizations deal with workplace violence. There are online resources and guides on dealing with trauma in the workplace. In addition to this, the government is also actively pursuing partnerships with the private sector in order to stop workplace violence. This way, organizations and companies can seek the help of government agencies and officials in preventing workplace violence. In extreme cases of violence, the government will also intervene with its resources so as to mediate and mitigate the damages of the violence. A Systems-Based approach to Workplace Violence Although it would be good to look individually at these elements of workplace violence, a better approach would be to analyze it as a system. In such a system, all of the elements interact with each other, helps each other, or give rise to the occurrence of violence. The workplace as the melting pot of workers and managers and even government has strong analytical potentials and will help researchers understand better the phenomenon of workplace violence. A worker without a natural potential for violence may become violent due to stress in his personal life confounded by the rude treatment of a manager. Transitions due to economic conditions may also create stress and frustrations that may become the source of violence. The workplace as a system may also help a researcher look at workplace violence more comprehensively. While some authors favor profiling the victims, the potentially violent worker, and the workplace individually, taking them together and analyzing how they work together and how violence arises would be a better goal for theories and research undertakings in the field. Such a holistic perspective would yield better information and practical guidance on how to deal with the issue of workplace violence. With the advent of information technology and the emergence of internet and new communication tools, these channels of communication may also become significant in the study of workplace violence. With the changes in technology and in the modes of working, so shall the analysis of workplace violence change. As part of the emerging trends and issues in dealing with workplace violence, the interaction between the workplace, the workers, other social forces and violence would yield more interesting insights. In dealing with workplace violence, prevention is still better than cure. This is why organizations should work towards a business model and human resources strategy that could prevent workplace violence and keep the marketplace a busy venue for work yet safe, secure and even satisfying for everyone involved.