Reflective Practitioner Assessment Research Proposal

Reflective Practitioner Assessment - Research Proposal ExampleEven though endorsements kick in taken on a quasi-industry stature, there is hardly whatsoever hugely flourishing collaboration as those of NikeBackground Over the past fifty years, the association of brands with celebrities has been used as a widely judge and popular means of branding any product. Irrespective of the industry diversity renown endorsement is organism used to appeal customers in the pharmaceutical, watches & accessories, personal use items, cosmetics, cola drinks and virtually everything. This method of branding has non lost its popularity over the years and the potential in this sector is enough to have sustained the government issue of brand consultancy firms specialized in providing reputation matching and celebrity endorsement services.Considering the above, the purpose of this research is whether celebrity branding is actually beneficial for the product or are their some hidden, spillover nega tive effects Is celebrity-branding potent in generating sales by influencing the decision making process Is celebrity endorsement as successful a tool in all the industries or whether its impact differs form industry to industry Is the celebrity appeal the same across opposite geographical regions and cultures And the focal question is celebrity endorsement unfeignedly necessary for all products or is it a marketing myth phrased as Is Celebrity Endorsement beneficial for the product or is it a li... Celebrity Endorsement is a part of the branding strategy. Considering this the 22 constant laws relate to this specifically the 18th Law the law of borders which states that a brand should not have any borders and should be global and la 13 which states that the brand hang should take precedence over the name of the company to avoid confusion. Considering this, the question that arises is that since singularity is important to leave an impact on the mind of the customers, is it ac tually prudent to have a celebrity endorsement, which might confuse the customer by removing the singularity or overshadowing the brand in itself The general background to branding and advantages and disadvantages of labeling, branding and other functional aspects are rise up explained by Kotler in the Book Marketing Management.Literature Review To conduct this elementary level research, donnish journals, articles available on the internet and case studies pertaining to well-known brands have been reviewed and they provide useful insight onto the different circumstances that the brands face, the way they adapt, how celebrity branding has helped them boost their sales or bring it to low levels. A study conducted at University of Columbia by Christina Schlecht Celebrities impact on Branding provides good reading fabric for this subject. For an insight into the current topics, the articles available at www.about.com were very insightful especially Celebrity Endorsement Deals kaput( p) Astray by Apryl Duncan. For the case study analysis, www.fultable.com and www.celebrityendorsements.co.uk are particularly useful.From the above it can be seen that a lot has been written on this subject. However, as observed by on